The Things She Can’t Live Without

Display Title: Elizabeth Capes

For my fashion merchandising display, I created a visually dynamic setup that reflects both personal style and brand identity. The base of the display was crafted from layered magazine pages, setting a creative and editorial tone. At the center, I featured my favorite bag with a woven texture, complemented by a patterned phone case and a pair of stylish sunglasses to complete the look. Scattered throughout were items that represent what I typically keep in my bag, including lipstick, powder, perfume, and lip liner, adding a personal and realistic touch. To elevate the composition, I incorporated a pair of heels, with headphones artfully woven around them to add movement and visual interest. Jewelry was delicately placed within the headphone cords and wrapped around the heels, creating a cohesive mix of texture and detail. To tie everything together, I included my signature heart icon throughout the display to reinforce brand recognition and finished the design by signing my name in lipstick along the side of a magazine page, leaving a playful and memorable mark.

Class: FACS 423 - Fashion Promotion and Visual Merchandising

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